
The company aims to become a leader in the sports and leisure industry in Scandinavia. This will be achieved by supplying well-known brands at favorable terms, and develop their own products to suit our customers' needs and wants. We will be one of the industry's most attractive suppliers, because we contribute to good profits and increased revenue for our clients!
We want to have one of the 3 strongest brands in the product areas we operate in. We will be one of the largest academic communities in the sports industry in Norway, and place great emphasis on professional expertise and training in our product range. We want to give our customers predictability, transparency and increasing market opportunities through our extensive product range. We aim to be leaders in category development and delivery precision of our products.